From Adidas to Petzl: Why brands are choosing komoot
As Europe’s leading outdoor platform, we work closely with tourism destinations, helping them inspire travelers with tailored routes and showcase their region’s outdoor experiences. But it’s not just destinations that are seeing the value – increasing numbers of brands are tapping into komoot as a meaningful way to connect with outdoor enthusiasts.
With over 45 million registered users, komoot offers a highly engaged community that’s actively searching for their next adventure. It’s a natural space for brands to be seen – right where their audience is looking for inspiration.
In this article, you’ll discover why companies from a range of industries are using komoot to reach their audience and how they’re doing it successfully.
Europe’s leading outdoor platform: A marketing channel that feels natural
The komoot community is active, passionate, and always looking for their next outdoor adventure. Unlike traditional social media, where content can get lost in an algorithm, brands on komoot appear exactly where they bring real value.
What does this mean? With Sponsored Collections, brands can reach outdoor enthusiasts right when they’re seeking inspiration. Instead of feeling like an ad, these campaigns blend seamlessly into komoot’s content feed, offering real editorial value. The result? Multiple touchpoints with the target audience, from sparking inspiration to guiding them through routes and, ultimately, enhancing their real-world experience in nature.
Brands like Adidas Terrex and AOK have already tapped into this potential, connecting with the komoot community through trail running adventures and hiking routes. Ready to see more success stories?
How brands are using komoot to connect with their audience
Petzl and Roeckl Sports prove that you don’t need a huge budget to make an impact. By using precise targeting, Petzl reaches users who are passionate about climbing and outdoor gear. Roeckl Sports, on the other hand, focuses on increasing brand awareness within the outdoor community – and it’s working.
Decathlon connects in-store purchases with digital inspiration. Customers who buy a bike from Decathlon receive curated route recommendations on komoot — helping them explore straight away with their new gear.
AKU took a creative approach in 2023. Instead of investing directly in ads, the brand worked with komoot Pioneers – highly engaged outdoor enthusiasts who were given AKU shoes and encouraged to tag the brand in their komoot activities. The result? Over 80 tagged routes and natural visibility within the community.
In 2024, Santini Cycling launched a campaign aimed at outdoor enthusiasts in Germany. The brand created three Collections featuring routes in different German regions. Another Collection encouraged cycling fans to ride parts of the Lidl Deutschland Tour, connecting the event directly to the brand. By targeting the right audience in the right way, Santini Cycling strengthened its position in Germany’s cycling community.
Check out our Best Practices to explore how other brands are making an impact on komoot. And don’t forget to subscribe to our newsletter; each month we feature a Collection from a tourism destination or brand that’s resonating with the komoot community.
Why brands are choosing komoot
Whether you’re a globally recognized outdoor brand or a local business, a komoot Partner Profile offers powerful benefits:
- A natural fit: Campaigns on komoot feel like part of the user experience. Instead of just showing ads, brands can inspire adventure.
- Highly engaged audience: Komoot helps brands reach the right audience — outdoorsy people actively looking for new adventures, with zero wasted impressions.
- Flexible investment: Brands decide how much to invest in a Sponsored Collection. The budget determines the reach, offering full control over campaign performance.
- Credibility through community recommendations: Instead of traditional ads, brands can collaborate with outdoor enthusiasts for real endorsements.
See a clear connection between your brand and our community? Let’s build a plan to help you reach your goals.
