Sponsored Collections on komoot
What is a Sponsored Collection?
The idea is simple: The partner profile of your business allows you to create Tours, bundle them into Collections and build a community hub on komoot. To present your Collection to a specific target group and increase your reach, you can boost it with a budget of your choice. It works similarly to Google Ads.
The difference to search ads is that millions of users already actively and regularly use the komoot platform for planning their outdoor adventures. As a native advertising format, Sponsored Collections are an authentic way to show up on your users’ inspiration feed.
Another advantage: Our users appreciate Sponsored Collections as added value.
Three steps to creating a Sponsored Collection
The basis for creating a Sponsored Collection: Your personal partner profile. We also recommend getting certified as a Community Expert in the komoot Academy.
Once you know how to present your outdoor content in the best way possible and how to boost organic reach, you’re ready to take the next step: Creating a Sponsored Collection.
To make the most of this powerful content format, follow these three steps:
- Define your target group: For instance, hikers, cyclists or runners.
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Define the region(s): Choose one or several regions or countries, for instance, Germany, Austria, Switzerland, the UK, the Benelux countries, France, Italy or Spain.
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Define a budget and duration: Your budget defines your reach. The bigger your investment, the lower your cost-per-click. Talking about clicks: You will be charged by click, meaning that costs only occur when a user clicks your Sponsored Collection.
Start your own campaign
Once you have set the parameters, your campaign is ready to go. The booking of your Sponsored Collection will be done by a komoot Partnership & Sales Manager, who will also help you with any questions.
To see how your campaign is performing, simply have a look at the real-time report. As an advertising partner, you have access to our up-to-the-minute reporting tool containing real-time data and valuable insights such as reach or click-through rate (CTR).
Go international with your business
Komoot helps you to plan worldwide adventures on foot or on two wheels. That’s why more and more outdoor enthusiasts are using our platform. To make it easier for communities in different countries to use our website, komoot is available in 11 languages. After all, nothing is better than a platform in your native language, with followers who understand each other.
Growing user numbers make komoot an interesting option for your international marketing. In addition to our core markets of Germany, Austria and Switzerland, you can use Sponsored Collections in France, the Benelux countries, the UK, Italy and Spain – nationwide or in individual regions.
