The collaborative content creation process at komoot

Sometimes, a heavy workload can get in the way of creating inspiring content on komoot. If that’s the case for you, entrusting the creation of Tours and Collections for Sponsored Collections to our team can be a brilliant idea. Depending on your specific needs and the activities you’ve got lined up, the required level of support may vary.

Creating or updating Collections typically takes about two to four weeks, though this timeframe might stretch a bit if we’re juggling a lot. To ensure your campaign launches right on time, please give us a heads up as soon as possible.

Important: This exclusive service is free of charge for all partners who opt for a Sponsored Collection.

To kick off the content creation process, our outdoor content specialists only require GPX files, documentation or official images. For the creation of a new Sponsored Collection, content and image research within our user database is free of charge.

Last year, we introduced Content Creator Collections, an innovative service where selected outdoor enthusiasts visit your region to produce authentic content. For more information on this new format, please refer to the magazine article titled “Content Creator Collections: from outdoor enthusiasts, for active nature lovers”.

In the DACH region (German-speaking Europe), we create Tours within a Sponsored Collection in both German and English as a standard. If you need the content in additional languages, we are more than happy to provide you with the translations free of charge.

The approach looks similar in other countries like Italy, France or Spain, where content is initially created in the local language and then translated into English. On request, translations into other languages are provided at no extra cost as well.

Over the years, we’ve established a network of approximately 150 editors specialising in localisation. All of these editors are members of the outdoor community themselves, bringing a deep understanding of the nuances involved in outdoor content creation. For countries without local editors, such as Poland, Finland, India, Turkey and others, the Tours are created in the respective national language for promotional purposes.

Our editorial team is committed to crafting content that enhances the user experience on komoot. To achieve this, adhering to these essential guidelines is key: 

• One type of sport per Collection: To ensure that the content resonates with the intended target groups, each campaign focuses exclusively on one type of sport – be it hikes or bike tours tailored for road cyclists, mountain bikers or gravel bikers.

• Planned Tours as a basis: Sponsored Collections exclusively comprise planned Tours rather than “recorded” ones, with the sole exceptions being Tours created by content creators. This makes it easier for users to edit the content as needed. Important: For a route to qualify for a Sponsored Collection, images must be available for all the Highlights along the way.

• Uniform length of Tours: Sponsored Collections consist exclusively of either one-day or multi-day Tours. This standardisation reflects users’ tendencies to only search for Tours of a specific duration depending on their preferences and time availability.