Event recap of the 2024 komoot Partner Awards
On 20 January 2025, we presented the komoot Partner Awards at the CMT in Stuttgart, one of Europe’s largest public events for travel and tourism. The awards take a unique approach: They’re based on the interactions of Europe’s largest outdoor community, whose activities on komoot highlight the content that truly resonates with them. This approach is important to us, as we strive to create as much value as possible .
The event was hosted by tourism and sustainability expert Dolores Semeraro, who brought her expertise with an inspiring keynote. For those unable to attend in person, the ceremony was also streamed live.
What are the komoot Partner Awards?
Following the success of the inaugural edition, the komoot Partner Awards were once again presented this year. What are the awards all about? They honor marketing campaigns that resonate particularly well with our outdoor community. The accolades are awarded across various categories, and all partners who promoted outdoor content as a Sponsored Collection on komoot in 2024 were automatically considered as candidates.
This means: If you publish an existing komoot Collection as a campaign this year or create a new one together with us, you’ll automatically qualify for the 2025 awards. Are you motivated and raring to go? Contact us and we’ll draw up a roadmap together with you!
Taking home the trophies at the komoot Partner Awards
With their Collection of breathtaking landscapes and charming routes, Ardèche achieved the highest click-through rate.
The campaign by Destination Canada captivated the community with true insights into untouched nature and achieved the highest interaction rate.
S-Bahn Berlin secured the highest click-through rate for their clever route planning and a perfect link between the city and nature.
DB Radverleih inspired the community with user-friendly bike rental options, achieving the strongest interaction rate.
With creative initiatives promoting exercise and health, AOK Baden-Württemberg bagged an outstanding click-through rate among komoot users.
AOK PLUS achieved strong community engagement and the highest interaction rate with their innovative health concepts.
Bauer Natur seamlessly combined lifestyle and outdoor themes, captivating many users with their Collection and achieving an exceptional click-through rate.
Hansefit inspired the outdoor community with creative fitness and wellness ideas, earning them the award for the highest interaction rate.
Their inviting hikes across German y for a local audience earned bionicdry® the award for the highest click-through rate.
The adidas Five Ten brand inspired the MTB community with adventure stories and was rewarded with a high interaction rate.
The Mittelweser-Region connected to users with idyllic landscapes and cultural sights, inspiring many to explore its themed cycling routes.
Hunsrück-Mittelrhein showcased a Collection of picturesque circular hikes, achieving an impressively high interaction rate.
With sustainable travel ideas and a focus on nature conservation, Tourspain made a powerful statement.
The “Paris je t’aime” campaign combined creative ideas with cultural charm, showing komoot users how to rediscover the city in a new way.
The Italian region of Bormio showcased itself with breathtaking photos that sparked the community’s sense of adventure and curiosity. The content was created by Swiss photographer, gravel biker, and komoot Content Creator Alain Rumpf.
The new Global Choice Award
This year’s Partner Awards introduced an exciting new category: The Global Choice Award celebrates the worldwide reach of our outdoor community and partners. Our team shortlisted nine exceptional collaborations from all Sponsored Collections over the past year. The finalists were selected for their creativity, global relevance, and impact.
In a subsequent public vote, the tourism industry chose the winning Collection. The most votes went to Visit Essen and their Collection of hiking routes. The campaign shows how seamlessly urban and nature-based experiences intertwine in Essen. This win proves that it’s not how long a partner has been using our platform that matters, as Visit Essen have only been active on komoot for a year.
Tip: Fancy an overview of all winners? Check out our specially curated komoot Collection!
Winners’ quotes
The collaboration with komoot is something we really enjoy because so many people on both sides work tirelessly to make this project a great one. I’m absolutely thrilled about the award, as it shows that we have figured out what moves people in Saxony and Thuringia, quite literally! Let’s keep up the good work!
The partnership between Bauer and komoot is based on creativity, trust and a shared passion for nature experiences. Together, we have developed inspiring ideas to encourage people to embrace outdoor adventures. Winning the komoot Partner Award is a valuable recognition of our successful collaboration and a testament to our vision of inspiring people to get moving outdoors. We are truly delighted to have won this award.
We are thrilled that our collaboration with komoot not only strengthens our bionicdry® brand – the diverse routes also provide our customers with added value. Thanks to the native advertising of the Collections, we are visible exactly where outdoor enthusiasts are, without coming across as overly promotional. We’d like to thank komoot for the fantastic partnership and the thoughtfully created content.
Thank you for the successful collaboration! Our bike rental project focused on providing a great alternative to bringing bikes on trains, while also promoting cycling tourism and eco-friendly last-mile mobility. The Collections on komoot were a key part of our campaign, raising awareness of the service and making bike trips even more appealing for our customers.
With the outdoor app komoot, we have found a platform that perfectly aligns with our goal of positioning Canada as an inspiring destination for outdoor enthusiasts. Our campaign not only targets the growing hiking community in Germany but also ensures that Canada remains present in the inspiration phase over the long term with sustainably available content. The impressive figures demonstrate that we are reaching the right users at a key moment in their travel planning.
We are truly happy and absolutely delighted to have won this award for our Collection. Thank you for this collaboration – it’s so much fun working with you!
We have been collaborating with komoot for more than two years now, creating several Collections, and we are delighted to see how well the content resonates with komoot users. Winning this award is a great honour, and we are thrilled about the recognition. A big thank you to komoot for the fantastic partnership!
Paris is so thrilled to have won this award. This is a collective effort that we carried on together with komoot, with which the collaboration has been really, really smooth. And as the world came to Paris for the Olympics, we thought it was obvious to associate the image of the City of Lights with all the culture that makes it so unique. The city evolved a lot regarding cycling, making it safer to discover for cyclists. So we are really proud of this award. Thank you again for this collaboration.
This award is the crowning achievement of an incredibly successful year. Tourism is continuously growing, our Christmas market is ranked among the best in Europe, and Booking.com has named us a top trending destination for 2025. To now also be recognised for the best hiking campaign – and with such tough competition – is simply overwhelming.
Conclusion: Leverage partner options and enjoy great benefits
This year’s Partner Awards once again stood out with their creative projects and successful collaborations. The award-winning Collections show the remarkable results that can be achieved on komoot when marketing outdoor content.
Why not start planning your first or next Sponsored Collection with us today? And who knows, perhaps your campaign will be among next year’s winners on komoot!