Content creation that makes you want to head outdoors
Outdoor experiences are becoming increasingly relevant for brands in tourism and other industries. But how can organisations and destinations keep nature lovers and adventurers interested in their brand and content in the long run?
The magic word is authenticity. With authentic content, komoot users and others can be provided with ongoing inspiration for unforgettable outdoor experiences. The managing editors at komoot are experts in the field of content creation. With the following tips, you can create compelling content that makes people eager to lace up their hiking boots or hop on their bikes.
First impressions matter
In communicating outdoor content, first impressions are crucial. That’s why clear and concise descriptions and memorable cover images play a significant role on komoot. They draw attention and spark users’ curiosity. An inspiring title paired with a breathtaking image immediately captivates readers. It will also boost the click-through rate of your Collection.
Storytelling in your collection’s description
The description of your Collection offers great opportunities for inspiring storytelling. Tell a story that captivates and motivates. Use emotional language and an engaging tone to awaken the spirit of adventure in your audience.
Thematic collections
Collections with a thematic focus make it easier for users to find exactly what they are looking for. We recommend focusing on one specific activity. This thematic focus is sure to appeal to your target audience, for instance by offering hiking tours to farm shops or cycling micro-adventures for families.
Authenticity through content creators
Content creator collections offer authentic content and a more personal approach to a certain adventure. Experienced content creators craft texts and images that show their activities in a realistic and likeable manner. For example, they also share tips with the community on accommodation options and restaurants. This authenticity builds trust and sparks inspiration.
Read more: In our magazine article “Content Creator Collections”, we introduce you to this format and to content creators we already work with.
Concise and clearly structured content
Make sure that the description texts in your Collection are short and concise and that the Collection does not contain too many Tours. We recommend around six to nine routes per Collection. This keeps users motivated without making them feel overwhelmed.
Ideally, users will love your collection so much that they give it a heart and follow your profile. Subsequently, any new content you publish will automatically appear in their feeds.
Speaking of the inspiration feed: Read our magazine article to find out which posts appear in it!
A focus on inspiration
On komoot, inspiration is the most important thing of all. Users don’t need detailed navigation instructions – komoot will take care of this part. Instead, offer your audience inspiring additional information about the region, accommodation or bike rental options! Even better, provide links for this information to add extra value. This helps you to keep the description of your Tour short and allows users to decide for themselves whether they want to explore further details.
Highlights per tour
The ideal number of highlights per tour is between three and five. They should include helpful tips and meaningful images. It’s not necessary to mention every single attraction along the way – users like discovering new things on their own.
Tour creation with komoot
Despite these tips, you’re still unsure about content creation? Don’t hesitate to reach out to us! The editorial team at komoot will be happy to assist you in preparing your content. For particularly authentic contributions, consider booking a content creator package.
If you’re planning to create content for your region yourself sooner or later, we recommend joining our free komoot Academy. It provides you with valuable knowledge about komoot, including a special session on content creation. Upon completing the training program, you will be a certified community expert who knows exactly how to optimise your komoot profile for your target audience.
