Benefits of komoot’s reach
Since its founding in 2010, komoot has grown into Europe’s largest outdoor community. Today, it is one of the world’s most relevant platforms for outdoor marketing. More than 45 million people have a personal profile on komoot, using it for navigation and inspiration for their outdoor adventures.
Advantages for our partners
Our continuous growth is driven by two key factors:
- User-centred development: We constantly refine our product, introducing new features that enhance route planning and usability.
- International expansion: komoot is well established in numerous international markets, with nearly 50 % of users based outside German-speaking regions.
Another compelling reason
The high click-through rate! Around 1.2 % of the target audience click on average on paid campaigns displayed in their feed, which is well above the industry standard. Averaging 20-30%, the interaction rate on komoot is equally impressive. What’s more, about one in four users engages with Sponsored Collections they see.
Convinced? Get in touch with us to plan your campaign.
komoot as the ideal high-reach marketing platform
When selecting appropriate platforms for marketing initiatives, various aspects have to be carefully assessed before allocating a budget. Our 2023 Partner Survey results underscore the significance of key factors such as the relevance of the target audience, the channel’s reach, and the price-performance ratio. Additionally, considerations extend to evaluating the effectiveness of budget utilization through reporting and the impact on brand image.
Our survey findings have revealed a valuable insight: According to our partners, komoot boasts the greatest reach within their respective target audience, outperforming platforms such as Instagram, Facebook, and Outdooractive.
Tip: Check out this article to see detailed results from the partner survey.
How has komoot evolved since its founding?
The komoot journey commenced with the mission to facilitate unique outdoor experiences for nature lovers. Since its establishment in 2010, we’ve witnessed remarkable growth in several areas:
- In Europe, we’ve solidified our position as the largest outdoor community, and more and more nature lovers from around the world are turning to komoot for inspiration and navigation support.
- Our user numbers have been consistently on the rise. In 2017, we crossed the 3 million user mark. Since then, this number has increased more than tenfold, currently standing at approximately 45 million registered users.
How did our partners benefit from it?
Numerous tourism partners, outdoor brands, insurance companies, health brands, and public transport companies are already using the power of komoot’s reach to their advantage. How? By leveraging partner opportunities to market outdoor content.
What types of reach are there within komoot?
Our extensive network of 45 million registered users harbors enormous potential for outdoor content marketing. However, it’s important to recognize that not all reach is created equal. As a komoot partner, you’ll come across various types of reach, namely: owned, organic, and paid reach. Let’s delve right into what each of these mean!
Generate your own reach with your partner profile
By creating a partner profile, you gain access to the komoot ecosystem. Once activated, your profile becomes visible on our platform, opening up a world of partner opportunities for you to explore and leverage.
Boost organic reach through outdoor content
As the owner of a partner profile, you can create tours and collections tailored to your region and have them featured on the local “discover” feed. This empowers you to generate organic reach – without the need for any additional advertising budget.
Unlock paid reach with Sponsored Collections
To increase the visibility of your outdoor content on komoot, you have the option to promote your content directly to your desired target audience through Sponsored Collections. Speaking of target audiences: in a survey conducted during last year’s End-of-Year Webinar, some participants mentioned that reaching the right audience can be challenging. If you want to promote your region or specific routes to outdoor enthusiasts, a Sponsored Collection on komoot is highly effective. Our community consists exclusively of outdoor lovers, ensuring minimal wasted reach and maximum impact.
The native campaign format appeals to users during their inspiration phase and seamlessly blends in – without being perceived as traditional advertising. Our survey reinforces the effectiveness of this approach among our partners: Four out of five partners who have used this advertising format recommend it to others.
Would you like to reach a new audience beyond your national borders? That’s just as easy on komoot. Check out our magazine article on “International Campaigns” to learn more about the process and see successful projects.
By the way: At komoot, we offer real-time reporting that encompasses all relevant campaign metrics. These key metrics include organic and paid reach, the geographical locations of clicking users, as well as daily updated data on completed activities and collections.
Good news: You’re just three steps away from your very first Sponsored Collection. Let us walk you through the process!
Leverage the full potential of komoot’s reach!
With a community of over 45 million registered and active users worldwide, komoot is the leading platform for outdoor marketing. The combination of precise audience targeting and clearly measurable performance data makes komoot the ideal choice for businesses looking to market outdoor content successfully. Our partners also value komoot as the best platform for reaching a highly relevant audience.
Take advantage of komoot’s partner opportunities — and benefit from a platform with enormous, measurable reach!
Looking for more insights into how you can boost your reach with the help of komoot? Or do you have any questions before getting started on a partner profile? Don’t hesitate to contact us!
