GIANT
Since 2021, komoot has been accompanying Giant's entire customer journey: using Sponsored Collections to promote the Giant stores. In the stores, prospective customers receive inspiration for test rides after scanning QR codes. When buying a bike, the customer receives a komoot voucher and follows the Giant profile. As a result, Giant delivers not only the perfect bike, but also the perfect outdoor inspiration.
Mission
Draw the attention of komoot users interested in bicycles to the Giant stores and offer new customers sustainable added value.
Tactics in 2021/22
- 13 Collections
- 162 Tours
- Focus on local Tours around Giant stores
KPIs
Success
Result top level
The partnership with Giant is almost unique in its holistic nature. The customer experience is comprehensive and offers komoot integration for the cyclist on every level.
As an innovative bike brand, we continuously optimize the customer journey. With komoot, we draw people interested in cycling to us, offer them Tour inspiration, and enable individual adventures. It's seamless!
