Since 2021, komoot has been accompanying Giant's entire customer journey: using Sponsored Collections to promote the Giant stores. In the stores, prospective customers receive inspiration for test rides after scanning QR codes. When buying a bike, the customer receives a komoot voucher and follows the Giant profile. As a result, Giant delivers not only the perfect bike, but also the perfect outdoor inspiration.
Draw the attention of komoot users interested in bicycles to the Giant stores and offer new customers sustainable added value.
Tactics in 2021/22
- 13 Collections
- 162 Tours
- Focus on local Tours around Giant stores
As an innovative bike brand, we continuously optimize the customer journey. With komoot, we draw people interested in cycling to us, offer them Tour inspiration, and enable individual adventures. It's seamless!