Tourism

BikeHotels Südtirol

At the beginning of 2016, BikeHotels Südtirol booked the first Sponsored Collection ever and have been relying on komoot for community marketing ever since.

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Target

Attract new guests, improve the service of the hotels and, by providing vouchers, deliver cyclists special outdoor experiences.

Tactics

  • More than 50,000 vouchers

  • More than 250 Tours

  • 100 % coverage of the relevant bike path network

     

KPIs

Success

over 20,400 follower
over 40,000 redeemed vouchers
3 % click- through rate on average
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Result

The user experience of the cyclists is accompanied throughout the entire visitor journey in the best possible way based on the komoot partner profile of BikeHotels Südtirol.

  • Tour suggestions increase added value for guests
  • Vouchers are used for community building and a seamless guest experience
  • Seasonal Collections ensure even more relevance
Gravelbike
Mountainbike
Road bike
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We have come full circle using komoot: Sponsored Collections help us inspire people and encourage them to visit South Tyrol. Using vouchers, we establish personal contact and in the BikeHotel, komoot is THE tool for individual Tour advice.

Michaela Zingerle
Managing DirectorBikeHotels Südtirol
Grüner Schein

Do you want to get active on komoot?

Get in contact!
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Éislek

  • 4 % click-through rate on average
  • 8.6 viewed Tours on average
  • 45.8 % interaction rate
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Schwarzwald Tourismus

  • 6.2 million views (3.8 million of which can be attributed to Sponsored Collections)
  • 100 % follower growth
  • more than 6,500 users have saved Collections
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VISITFLANDERS

  • 9.9 million views (6.2 million of which were from the hiking target group)
  • 91% of the followers originate from the last 12 months
  • 900 users shared Collections with family and friends