The partnership between Hamburg Marketing and komoot started in 2020, with two Sponsored Collections on the theme of "Discover Hamburg anew – ride a more beautiful Hamburg" advertised in the Hamburg metropolitan region. The local playout performed so well that more cycling content was added to the profile.
To establish Hamburg as a bike-friendly city and to inspire inhabitants to switch to bikes
Tactics in 2020/21
- 5 Collections
- 40 Tours
- Focus on circular Tours in the metropolitan region
We became active on komoot to intentionally drive Hamburg's transformation into a bicycle city. We want to use the content to inspire Hanseatic cyclists and motivate them to explore the green side of our city in a sustainable way – and, of course, to give visitors great experiences with the local content.