Hamburg Marketing

The partnership between Hamburg Marketing and komoot started in 2020, with two Sponsored Collections on the theme of "Discover Hamburg anew – ride a more beautiful Hamburg" advertised in the Hamburg metropolitan region. The local playout performed so well that more cycling content was added to the profile.

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To establish Hamburg as a bike-friendly city and to inspire inhabitants to switch to bikes

Tactics in 2020/21

  • 5 Collections 
  • 40 Tours 
  • Focus on circular Tours in the metropolitan region



approx 3,000 followers
over 5,000 saved Collections
over 10,000 leads to the linked landing page
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Result top level

Hamburg Marketing's Collections are very popular with the komoot community. The five Sponsored Collections achieve a total reach of over 2.5 million views and prove the relevance of the bike content.

Take a look!
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We became active on komoot to intentionally drive Hamburg's transformation into a bicycle city. We want to use the content to inspire Hanseatic cyclists and motivate them to explore the green side of our city in a sustainable way – and, of course, to give visitors great experiences with the local content.

Henning Rix-Marstrand
Senior Manager Product Portal (Product Owner)Hamburg
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