Tourism
Schwarzwald Tourismus
Schwarzwald Tourismus has been using komoot to attract outdoor enthusiasts to the Black Forest and to win them over as guests since 2018.
![](/Best%20Practices/Schwarzwald/312/image-thumb__312__content-hero/Schwarzwald_Imagebild.jpg 1x, /Best%20Practices/Schwarzwald/312/image-thumb__312__content-hero/Schwarzwald_Imagebild@2x.jpg 2x)
Target
Reach the relevant target group, convince them with the content and provide on-site visitor guidance.
Tactics
- Over 30 Collections (of which 16 were self made)
- 78 % re-promotion share
- Three seasons (spring to autumn)
KPIs
Success
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6.2 million views (3.8 million of which can be attributed to Sponsored Collections)
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100 % follower growth
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more than 6,500 users have saved Collections
Result
Up-to-date content of Schwarzwald Tourismus ensures high relevance in the target group. With repromotions, the efficiency of the measures is additionally improved. Tagging tourism partners increases the reach.
- Increased efficiency through repromotion
- Community manager for up-to-date content
- High relevance through up-to-date content
- Increased organic reach through linking to tourism partners
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Hiking
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Bike
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Road bike
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Gravelbike
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Mountainbike
Take a look
![](/Testimonials/Portraits/Schwarzwald/205/image-thumb__205__testimonial/Schwarzwald_Portrait_Hansjoerg_Mair_4-3.jpg 1x, /Testimonials/Portraits/Schwarzwald/205/image-thumb__205__testimonial/Schwarzwald_Portrait_Hansjoerg_Mair_4-3@2x.jpg 2x)
Since 2018, we have been using komoot successfully for digital visitor guidance and online marketing. In the meantime, we have a community manager who ensures that the Tour content stays up-to-date.