Tourism

Schwarzwald Tourismus

Schwarzwald Tourismus has been using komoot to attract outdoor enthusiasts to the Black Forest and to win them over as guests since 2018.

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Target

Reach the relevant target group, convince them with the content and provide on-site visitor guidance.

Tactics

  • Over 30 Collections (of which 16 were self made)

  • 78 % re-promotion share 

  • Three seasons (spring to autumn)

KPIs

Success

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6.2 million views (3.8 million of which can be attributed to Sponsored Collections)
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100 % follower growth
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more than 6,500 users have saved Collections
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Result

Up-to-date content of Schwarzwald Tourismus ensures high relevance in the target group. With repromotions, the efficiency of the measures is additionally improved. Tagging tourism partners increases the reach.

  • Increased efficiency through repromotion
  • Community manager for up-to-date content
  • High relevance through up-to-date content 
  • Increased organic reach through linking to tourism partners
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Hiking
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Bike
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Road bike
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Gravelbike
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Mountainbike
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Since 2018, we have been using komoot successfully for digital visitor guidance and online marketing. In the meantime, we have a community manager who ensures that the Tour content stays up-to-date.

Hansjörg Mair
Managing DirectorSchwarzwald Tourismus
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