Tourism

VISITFLANDERS

Since the first meeting in the summer of 2017, we have developed a partnership-based cooperation, that continues to grow from year to year: be it integrating new sports, reaching international markets or implementing other creative ideas.

Grüner Schein

Target

Establish higher reach in the relevant target group. Strengthen the brand building of Visit Flanders. Reach international markets and develop new products for further activities.

Tactics

  • 8 self-generated hiking Collections

  • Markets: DE, AT, CH, GB and NL

  • Integration of vouchers in external advertising media

KPIs

Success

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9.9 million views (6.2 million of which were from the hiking target group)
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91% of the followers originate from the last 12 months
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900 users shared Collections with family and friends
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Results

After the successful activation of the cycling community in Germany, Visit Flanders is using komoot to further develop its tourist offer for new markets and activity types.

  • Product development through reporting and insights
  • Flexibility due to independent development of collections
  • Expansion into new markets and target groups
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Bike
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Road bike
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Gravelbike
Grüner Schein
Grüner Schein

We started our activities on komoot for cyclists in Germany and are now focusing on other markets as well. In the meantime, we create almost all content ourselves because it's so easy, and we also use komoot to support product development in the hiking sector.

Britta Weidemann
International Trade & Partnership ManagerVISITFLANDERS
Grüner Schein

Do you want to get active on komoot?

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