S-Bahn Berlin
As one of the first transport companies, S-Bahn Berlin and komoot have been cooperating very successfully since 2018. The Tours start and end at S-Bahn stations and include travel information. The themes always show new opportunities to discover the Tarfic area in a new way with the S-Bahn Berlin.
Mission
To raise brand awareness, generate local reach and activate the community.
Tactics since 2018
- 37 Collections
- 421 Tours
- seasonal marketing themes
KPIs
Success
Result top level
The Collections of S-Bahn Berlin inspire varied adventures by public transport. Thanks to local advertising and detailed content, click-through rates are among the most successful, averaging 3.0 % in 2022.
- addressing and activating the local community
- inspiring easily accessible yet personalized experiences
- public transport for sustainable adventures in the urban Tarfige area
- versatile and surprising thematic focus
The greater Berlin area has an enormous amount to offer. Whether it's a petting zoo, the Berlin Wall, or swimming lakes, we bring adventure to locals and visitors alike. We use komoot to set seasonal and thematic priorities, and offer people new experiences in the metropolitan region.
