Since 2020, Jack Wolfskin has successfully shared engaging outdoor content on komoot. The cross-media campaigns are integrated and communicated in the stores as well as on campaign landing pages.
To raise brand awareness, increase relevant reach with different target groups and activate the community.
Tactics since 2020
- 12 Collections
- 566 Tours
- use komoot as a marketing channel for staging the brand and storytelling
Result top level
- komoot as a marketing channel in cross-media campaigns
- activation of komoot users
- integration of audiovisual media on komoot
For our brand staging, we rely on cross-media storytelling that focuses on outdoor adventures. Komoot is the perfect channel to inspire and activate the relevant target group with our content.