Outdoor brands

Jack Wolfskin

Since 2020, Jack Wolfskin has successfully shared engaging outdoor content on komoot. The cross-media campaigns are integrated and communicated in the stores as well as on campaign landing pages.

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To raise brand awareness, increase relevant reach with different target groups and activate the community. 

Tactics since 2020

  • 12 Collections
  • 566 Tours
  • use komoot as a marketing channel for staging the brand and storytelling



just under 10,000 followers
in 2022 – 9.3 million views
since 2020 approx. 16 million views
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Result top level

Jack Wolfskin inspires komoot users with outdoor content in unusual regions. This is very well received by the community. Some Collections received up to 1,000 likes.

  • komoot as a marketing channel in cross-media campaigns
  • activation of komoot users
  • integration of audiovisual media on komoot
Take a look!
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For our brand staging, we rely on cross-media storytelling that focuses on outdoor adventures. Komoot is the perfect channel to inspire and activate the relevant target group with our content.

Sina Caps-Summa
Senior Brand Media ManagerJack Wolfskin
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Do you want to get active on komoot?

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