The first talks started in 2022. The idea was to publish relevant multi-day hikes in the region on komoot and thus reach new outdoor enthusiasts in the German-speaking as well as BENELUX market. Just a few weeks later, the Collections were created – the desired target group was reached and responded actively to the content.
To raise brand awareness for the region and to increase reach in the German-speaking market and the Benelux countries.
Tactics in 2022
- 2 Collections
- 38 Tours
- Focus on multi-day hikes
Result top level
The partnership with Bourgogne Franche Comté started very successfully. The organization has been a fan of komoot ever since and is a great advocate in the French market. Above all, they appreciated the smooth collaboration.
- Visibility of one of the most popular outdoor regions in France on komoot
- Community building and engagement
- Reach in new target group in German and BENELUX market
The Bourgogne-Franche-Comté region offers a perfect playground for hikers, with 20,000 km of marked footpaths, including 1,320 km of European GR trails. Through diverse landscapes and along shorelines, on historic paths or in search of spirituality, everyone can find a great hike on komoot.