VISITFLANDERS
Since the first meeting in the summer of 2017, we have developed a partnership-based cooperation, that continues to grow from year to year: be it integrating new sports, reaching international markets or implementing other creative ideas.
Target
Establish higher reach in the relevant target group. Strengthen the brand building of Visit Flanders. Reach international markets and develop new products for further activities.
Tactics
- 8 self-generated hiking Collections
- Markets: DE, AT, CH, GB and NL
- Integration of vouchers in external advertising media
KPIs
Success
Results
After the successful activation of the cycling community in Germany, Visit Flanders is using komoot to further develop its tourist offer for new markets and activity types.
- Product development through reporting and insights
- Flexibility due to independent development of collections
- Expansion into new markets and target groups
We started our activities on komoot for cyclists in Germany and are now focusing on other markets as well. In the meantime, we create almost all content ourselves because it's so easy, and we also use komoot to support product development in the hiking sector.
