Tourism
Schwarzwald Tourismus
Schwarzwald Tourismus has been using komoot to attract outdoor enthusiasts to the Black Forest and to win them over as guests since 2018.
Target
Reach the relevant target group, convince them with the content and provide on-site visitor guidance.
Tactics
- Over 30 Collections (of which 16 were self made)
- 78 % re-promotion share
- Three seasons (spring to autumn)
KPIs
Success
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6.2 million views (3.8 million of which can be attributed to Sponsored Collections)
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100 % follower growth
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more than 6,500 users have saved Collections
Result
Up-to-date content of Schwarzwald Tourismus ensures high relevance in the target group. With repromotions, the efficiency of the measures is additionally improved. Tagging tourism partners increases the reach.
- Increased efficiency through repromotion
- Community manager for up-to-date content
- High relevance through up-to-date content
- Increased organic reach through linking to tourism partners
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Hiking
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Bike
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Road bike
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Gravelbike
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Mountainbike
Take a look
Since 2018, we have been using komoot successfully for digital visitor guidance and online marketing. In the meantime, we have a community manager who ensures that the Tour content stays up-to-date.
