Partner reports by komoot
How do my organization’s Collections perform with the outdoor enthusiasts on komoot? Did I reach the intended target audience? How does the community interact with my content? To receive answers to these and other questions, check out the komoot partner reporting tool. It gives you a day-by-day overview of your campaign, allowing you to see patterns and tweak your approach.
Which information do our reports contain?
First things first: Our partner reporting tool provides you with information on all Collections – including advertised Sponsored Collections as well as self-created Collections that we have included in the search. Partners who have this type of content in their profile will receive a link to their personal report.
It contains the following data:
- organic and paid reach
- up-to-the-minute data sorted by type of sport and Collection
- interaction with the community (KPIs like click-through rate, engagement rate etc.)
- region of origin of the clicking users
Organic and paid reach are clearly displayed in a graphic. In our sample image, you can see the huge effect of a Sponsored Collection. While organic reach remains at a fairly constant level, the budget boost draws additional attention to the content – right on the home page of our platform where users are looking for inspiration.
So if you want to present your summer campaign to an outdoor community of millions on komoot, this native advertising format is a great choice.
The report at a glance
What are the key components of community engagement?
The metrics will show you how actively the community engages with your content. The click-through rate (CTR) indicates the ratio between clicks and impressions generated by your Collection. In addition, you can see all clicks on the save or share button and calls-to-action, as well as the number of viewed Tours within the accessed Collection.
As a unique feature, the komoot reporting tool also provides you with information on the interaction rate, adding up the number of saves, likes, comments, and shares, as well as clicks on the Tours within a Collection. Then, the result is compared with the clicks on the Collection. This metric indicates how intensely the outdoor community on komoot interacts with your content.
Where can I find my partner report, and how often is it updated?
As a komoot partner with active Collections, we will provide you with a link to your individual report. The data contained in the report is dynamic and updated daily. This allows you to see how your Sponsored Collection performs at any given time. The report is also a reliable source if you need evidence for budget presentations or regularly want to share metrics with your colleagues.
As the data in your partner report is updated on a daily basis, you are always informed about the performance of your content and can optimize your ongoing campaigns with us if needed. To ensure a precise visual representation, the reports are continuously improved.
Three benefits you get from the Partner Reporting tool on komoot
The information provided in our partner report can support you in the following ways:
- Security in budget planning: It only takes one look at the report to see how much additional reach your budget has achieved. This insight will support you in planning for the upcoming period.
- A useful basis for internal reporting: If you need to provide facts and figures at regular coordination meetings, our reporting tool will also help you. Thanks to the visually appealing presentation, you can cut down preparation time for your own report.
- Daily success monitoring: Would you like to know how many users clicked your Sponsored Collection right after its launch? No problem. In the komoot partner report, you can see the numbers for each day
Do you have questions about the komoot Partner reporting tool?
If you have any questions regarding the metrics provided in the report or on a certain Sponsored Collection, simply send us a message.
