A hit among hiking enthusiasts
Visit Essen – day of the hiking paths
With an interaction rate of 43 %, Visit Essen’s first Sponsored Collection “Essen gets hiking – day of the hiking paths” demonstrates the city’s current popularity as a hiking destination. Targeting primarily komoot users from North Rhine – Westphalia and the Netherlands, the campaign encourages them to immerse themselves in Essen’s diverse landscapes on foot. Visit Essen also integrated its komoot content seamlessly into their own website via Embeds. Smart move!