High click and engagement rates
Top results for gravel bike adventures in the Salzburger Land region
The tour collection by SalzburgerLand Tourismus is jam-packed with thrilling and diverse gravel riding experiences. The collection includes both a “gentle” and a “challenging” route, each offering the perfect mix of tarmac and gravel. In addition, the routes are well-connected to the rail network. The campaign targets gravel enthusiasts from the DACH, BENELUX and UK regions. With a click-through rate of 2.55 % and an interaction rate of 50 %, the content clearly resonates with the community.