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45 % engagement rate for the Sponsored Collection of La Voie Bleue
La Voie Bleue tourism organization recently launched a Sponsored Collection for the approximately 700-kilometre-long cycle route of the same name along the rivers Moselle and Saône. The campaign was launched in the German market shortly before the CMT in Stuttgart – one of Germany’s biggest tourism fairs. The collection’s results speak for themselves, with a CTR of 2.85 % and a whopping engagement rate of 45 %.