Successful initiative
44 % interaction rate for trekking campaign by La Thuile
With “La Thuile Infinity Trekking”, La Thuile tourism organisation launches a promising project for this summer. The collection covers over 520 kilometres of hiking trails on the Italian side of Mont Blanc. Running throughout the summer months, the campaign addresses users in Italy, France and the Benelux countries. With this marketing effort, La Thuile aims to boost awareness for the tours – and with a 44 % interaction rate shortly after launching, this looks highly promising!
Next up, they are planning to distribute komoot vouchers at summer outdoor events like the La Thuile Trail.